DC Brands International Announces: Time to Muscle Up

DENVER, CO--(Marketwire - 08/19/09) - Today, DC Brands International, a publicly traded company under the ticker symbol (Pinksheets:DCBR - News), is extremely proud to announce another major retailer joining the H.A.R.D. Nutrition team. Fresh on the heels of the successful King Soopers launch, health industry retailer Max Muscle has approved the H.A.R.D. Nutrition product lines for their locations. The roll out to their stores will begin next month in Colorado. This will include all of the Functional Water products as well as many of the traditional products made by H.A.R.D. Nutrition including our protein powders and many other supplements.

Max Muscle, established in 1990, is the premier franchise specializing in Sports Nutrition. Max Muscle offers a diverse but integrated product mix of innovative nutritional supplements, fashionable athletic apparel and magazine publishing that targets a broad consumer base with a true passion for fitness and health. This combination is unique within the industry and has allowed Max Muscle to establish itself as a market leader within the health and fitness industry.

The fitness industry is growing very rapidly and Max Muscle enjoys a premium position within the specialty end of the market. The sports nutrition market is a $22 billion dollar industry that, prior to Max Muscle, was without a nationally organized specialty franchise system to support it. Max Muscle is the original and only national franchise for this exclusive market.

Currently, Max Muscle has over 100 franchise locations operating across the United States (7 locations in Colorado and 4 more coming in 2009) with a projected 750 new franchises in the next 5 years. Max Muscle began its nationwide expansion in 2004 and has recently added many new store locations and has added a larger regional franchise offering to qualified, business oriented individuals. Max Muscle has created a new brand image along with a dynamic new store design to give customers a truly one of a kind in-store experience.

Upcoming Max Muscle Events:

There will be Sales Representative at the following stores to will give every customer that visits each location a bottle of our functional water and a brochure, briefly describe our promotion.

Loveland –      

Jan 20th 3-6pm

Westminster –

Jan 20th 12-3pm 

Parker –          

Jan 22nd 12-3pm 

Denver –        

Jan 23rd 12-3pm 

Greeley –       

Jan 22nd 3-6pm 

Lone Tree –   

Jan 27th 12-3pm

Jan 30th 12-3pm

Ft. Collins –    

Jan 29th 3-6pm

Boulder –        

Jan 29th 12-3pm

 Longmont –    

Jan 25th 3-6pm

Feb 2nd 3-6pm

Colorado Max Muscle Locations:
 

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (Pinksheets:DCBR - News), presently specializes in and manufactures health products. Established in 1998, DC Brands went public in 2005 producing a number of lines of energy drinks. DC Brands then purchased the assets of H.A.R.D. Nutrition and began its quest to produce a new health line of products. DC Brands is now proud to announce the release of their new H.A.R.D. Nutrition Functional Water Systems, which is set to revolutionize the functional beverage category.

For more information on DC Brands International, visit their website at www.HardNutrition.com.

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.