Why HARD Nutrition?
H.A.R.D. Nutrition is a company dedicated to the research and development of natural botanicals, vitamins, minerals and supplements that work with “nature’s most marvelous machine” the human body to maximize its true and full potential. The research and development team is lead by Robert Nikkel, affectionately known as Dr. Bob. In his 30 years of development he has worked directly with professional athletes helping them recover from serious injury or just assist in bringing their game to a whole new level.
Players from every major sport including the NBA, NFL, NBL, NHL, Soccer, Tri-athletes, Professional Motocross racers, Skiers, Snowboarders, Swimmers, Weight lifters, Body Builders and more keep Dr. Bob’s number on speed dial for one reason, he is the best there is and our products produce measurable and tangible results. Our customers have an expectation that our products will work, and they do!
The Purity of Our Products is the Difference in Our Brand
We buy only the best materials available, not the cheapest. If the nutritional panel says, "African Hoodia" it really is Hoodia from Africa, not a transplant now growing in North Carolina in less than optimal soil affecting potency.
Driven by Results, Not Profits
Dr. Bob has over 30 years of experience in the field of natural healing and the study of holistic medicines through the use of natural substances. At the core of the H.A.R.D. Nutrition’s’ philosophy is the belief that America has evolved into an illness based and reactionary society, rather than a wellness based and proactive society.
Our products are part of a process and a lifestyle that when followed provide long term benefit through better health, more energy and more productivity.
Research and Development
Our product development strategy is not based on the latest greatest fad or marketing pitch - we build our products based on what we know works and what has been known to work for thousands of years. We research new methodogies and products all the time but we only develop and sell products that will give our customers the best result. We only change our formulas if they are truly improved - not just so we can put a "New and Improved" label on the bottle.
The team at H.A.R.D. Nutrition works with a stringent set of rules and guiding principles:
| Rule #1: |
We must keep the efficacy of products at the highest possible levels.
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| Rule #2: |
The products must work, if it takes 4-6-8 pills we cannot skimp, we must deliver on our functional promise. We will not purposely minimize cost - we develop our products so they work.
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| Rule #3: |
We will create these products by utilizing our extensive library of over 300 proven products and then combining them into easy to use and logical packets.
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| Rule #4: |
We define the customer before we create the product.
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